HOW Design Conference
Wednesday, May 14
9:00 am 10:00 am
Designing for SuccessRoom 304-306   Level 3
Get a better idea about the important connection between good design and good business—an intersection often overlooked. Pearlfisher’s Hamish Campbell will present with David Hartman, Senior Creative Manager at Target, to discuss the role of design for brands big and small and how design can make a positive impact on business.
- The connection between investment in design and consumer engagement/brand loyalty
- How great design can result in great financial return for brands
- Perspectives from both the client and the agency