The Dieline Conference
Wednesday, May 14
10:15 am 11:15 am
Fashion Branding: From Inspiration to Logo and PackagingBallroom A   Level 3
Find out how you can balance conflicting goals to create engaging branding worlds for up-and-coming fashion labels and lifestyle brands.
Emerging fashion brands often present graphic designers with branding tasks that seem to pull them in opposite directions: to develop branding systems that feel established and trustworthy, yet fresh and desirable; to appeal to very well-defined audiences and micro-cultures, while also being noticed by press and buyers; to create high-end-looking graphic pieces that are exciting and new, but rely on limited budgets and short runs. By reflecting on a few branding and packaging projects produced at RoAndCo, Tadeu Magalhães & Jacqueline Sullivan will expose you to ideas about how you can balance these opposing goals in real life.
- Get a fascinating take on branding for up-and-coming fashion and lifestyle brands and what distinguishes these from other industries in the graphic design realm
- Tips on balancing tight budgets, time constraints and small runs while maintaining quality and edginess
- Managing day-to-day challenges and managing client’s expectations