HOW Leadership Conference
Wednesday, May 14
3:15 pm 4:15 pm
Quantifying Design’s ROIBallroom C   Level 3
New research with design industry leaders across multiple disciples and industries by the Design Management Institute complements Rob Wallace’s case studies. Together they prove the best ways to quantify design’s value and ensure design best practice is followed. Unlike subjective measures, this talk delivers measurable results and hard outcomes such as increased sales, profits, market share growth, and market valuation driven by design.
- Find out how to structure the process of proving design’s ROI
- Learn how and when design’s specific impact can be isolated from that of all other marketing communications efforts.
- Discover how to “position” the results to marketing and executive management, as well as how to use this info to gain compliance on design best practices so as to drive better design.