W. Byron Reaves joined Beam’s design group, Pr%f, in August of 2010 as a contract employee to work on a global packaging assignment, and just never left. He now leads the Package Design Department for Pr%f. As an in-house design resource for Beam, Proof has been able to develop a more focused specialization/subject expertise in the spirits category. We have a vested interest in the long-term success of Beam and with the constant interaction we have with our products and brand teams allows us to build and maintain consistent brand standards and messaging. Before joining Beam, known for his brand-building efforts for some of the world’s most recognized companies, he has created award winning branding, package design and advertising for Lands End, Kraft, Frito-Lay, Gatorade, North American Salt, Mrs. Fields, TCBY, State Farm, Case Western Reserve University, McDonald’s, KFC, Anheuser-Busch, JCPenney, The Home Depot, Qwest, Dell and the list goes on and on. Byron’s work has been featured in CA, Print, How, Rough, Logo Lounge and Creativity. Outside the world of Design, Byron is an avid painter whose work hangs in galleries in Illinois, California and Texas. Reaves lives in Oak Park with his wife, 3 wiener dogs and a cat with ADHD.
Sessions presenting:Thursday, May 15
Proof Positive: The Advantage of Being an In-House Design Team11:30am 12:30pm