Lisa Smith

Design Director

Wolff Olins

Lisa Smith

Lisa is an accomplished designer with expertise across a variety of disciplines, from branding, print and advertising to exhibition design. She is recognized as being proactive, with a strong vision and skill in inspiring and motivating teams. She most recently led the award-winning rebrand of USA TODAY, re-imagining an American icon through identity and the redesign of the newspaper. Lisa also led the rebrand of Nixon Peabody, a global top 100 law firm, which was applauded for its departure from the norm for the legal industry. 

Before joining Wolff Olins Lisa spent five years with design consultancy Browns in London. She then went onto work at the V&A, London’s largest museum of art and design. After this she took the leap to move to the US having the opportunity to work for Marque Creative in New York and then Moving Brands in San Francisco.
Wolff Olins

Sessions presenting:

Wednesday, May 14
How to Build the Next Great Creative Team2:00pm – 3:00pm