Pioneer in Experience Design
Nathan Shedroff is the chair of the ground-breaking Design MBA programs at California College of the Arts. He is a pioneer in Experience, Interaction, and Information Designs, is a serial entrepreneur, and speaks internationally about meaning, strategic innovation, and science fiction interfaces. His books include: Experience Design 1.1, Making Meaning, Design is the Problem, Design Strategy in Action, and Make It So. He holds an MBA in Sustainable Management and a BS in Industrial Design, and co-founded vivid studios, one of the first Web services firms on the planet. Nathan is on the board of directors for Teague and the AIGA.
Sessions presenting:Wednesday, May 14
How Design Enhances Business Strategy and Total Value3:15pm 4:15pm