Keynote or General Session

Thursday, May 15

5:45 pm – 6:45 pm

Basic Principles of Identity Design

Auditorium   Level 2

In a sequel to his 2013 talk in San Francisco, Sagi Haviv will discuss key principles of identity design as they manifest in projects completed by Chermayeff & Geismar & Haviv for well-known clients, such as Harvard University Press, Chase Bank, Armani Exchange, and others. Among other topics, Sagi will discuss the impact of identity design on entrepreneurship and will share some of the work his firm has been doing for successful start-up companies. Also, on the heels of high-profile university identity controversies such as the one for the University of California, Sagi will address the special challenges and complexities of designing for institutions of higher education, as his firm has done for Brown, Cornell and others.

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