Sponsored Sessions

Wednesday, May 14

9:00 am – 10:00 am

Channel Chasers Anonymous: How to stop worrying and just tell your brand story – Sponsored by Emma

Room 210   Level 2

As a modern marketer, you have to cover all your bases. So you’re on Twitter, Facebook and YouTube, and you’re doing display advertising and email marketing, all while optimizing for mobile and collecting data about your customers. But is your brand story getting lost in the channel-chasing shuffle? Christopher Lester, Director of Concierge at Emma, will share best practices and proven strategies around brand storytelling in today’s marketing channels so you can develop a plan that helps you speak directly to the right audiences at the right time.

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