HOW Design Conference
Wednesday, May 14
10:15 am 11:15 am
Common Mistakes Designers Make with Branding (and How to Fix Them)Auditorium   Level 2
In this presentation, two branding veterans will dissect the common mistakes designers make with branding and how to avoid them in your work. Marcia Hoeck and Ed Roach will show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value—which means you can charge what it’s really worth.
Many design tutorials focus on design. This session will address building your design business with a powerful tool: the strategy and rationale needed to educate clients on the process of branding, engage them and bring them on board to gain their buy-in about the high value of branding. You’ll smooth the path for additional high-level design work to follow and make sure you never leave money on the table.
3 Main Take-Aways:
- How the 3 biggest mistakes designers make with branding are seriously limiting your earning potential
- How to make money with branding before the design work even begins
- How to use branding as a springboard to additional important graphic design work