In-House Management Conference

Thursday, May 15

4:30 pm – 5:30 pm

Creating Creative Superteams

Ballroom B   Level 3

In this session, you’ll find out how you can encourage and empower creative teams, helping to improve their communication and collaboration skills along the way.

You know when a team just clicks. Designers complete each other’s sentences. Group brainstorms yield breakthrough ideas. Team members want critique frequently, and relish the feedback. Everyone feels invested in where your projects are headed.
However, if you lead or work on a creative team, you may have experienced the opposite, from team members struggling to remain engaged in brainstorming sessions, or fighting for their interests in what’s meant to be fruitful critique.
The tools you’ll learn from David Sherwin will help you:
  • Lead brainstorming sessions that teams love to participate in
  • Identify which team structures lead to maximum creativity and project ownership
  • Expand your critique vocabulary, with five unique strategies to help your team open up when sharing work in progress
  • Understand what conversational cues can lead to constructive dialogue, rather than creating competition
  • Empower your team members to build off each other’s skills and perspectives You’ll leave this session with a set of participatory activities you can start using you’re your teammates right away.
3 Main Take- Aways:
  1. Identify different team members’ conversation styles, and how to work with them
  2. Discover different ways you can structure your teams to crack big challenges
  3. Understand what different modes of critique you can utilize with work in progress
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