Creative Freelancer Business Conference

Friday, May 16

8:30 am – 9:30 am

Creative Strategy and the Business of Design

Auditorium   Level 2

This session with Douglas Davis will give you the tools to provide value when design conversations veer off into marketing territory. If you’re tasked with pitching to business and marketing decision-makers, this session is for you. You will learn how to recognize what marketing prospects are asking for and integrate business considerations into your creative strategy and execution. You’ll also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations.

3 Main Take-Aways:

  1. Learn to recognize what marketing prospects are asking for and translate it into design-friendly direction.
  2. Get a framework for identifying and organizing the essential elements of each project.
  3. Learn a simple approach to articulating strategy in your creative presentation.
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