HOW Design Conference

Thursday, May 15

4:30 pm – 5:30 pm

Defining your Personal Brand: Why are you?

Most people can tell you who they are, but truly exceptional people can illuminate who + why they are. In this session, you’ll learn to express your personal brand—your unique value proposition.

riCardo Crespo’s principle of intelligent-provocation (INPROV©)will arm you with the ability to communicate strategically with clients, resonating with each of the brand-development stakeholders and their unique perspectives. In the process, you’ll become a catalyst to project the promise of your client’s brand as an experience.
Leveraging your personal brand will be the key to your ability to differentiate in the competitive design industry and become a world-class creative.

3 Main Take-Aways:

  1. Answer the question, “What is my unique value proposition?”
  2. Apply the principles of intelligent-provocation (INPROV©) to the client-creative collaborative process.
  3. Differentiate yourself from the competition to become a world-class creative.
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