HOW Design Conference
Thursday, May 15
3:15 pm – 4:15 pm
Design for What Matters with Content Strategy
Auditorium Level 2By learning more about content—and how to talk about it, plan for it, and deal with it online—you’ll stop going round and round with the same endless conversations, and start designing with focus, clarity, and substance instead.
Designing for the web can be exhausting. Between arguing over which department gets to be on the homepage and explaining why a 47-page PDF won’t work online, it’s amazing we ever get anything designed at all. But it doesn’t have to be that way. Sara Wachter-Boettcher presents solutions for web design gridlock in this must-attend session for interactive designers.
3 Main Take-Aways:
- How content strategy practices can help you gain clarity and consistency in your design work
- How to use content conversations to strengthen working relationships with people from other teams and departments, and get everyone working toward the same goals
- Why knowing your content will make it easier for you to design for designing for multiple devices and contexts
