HOW Leadership Conference

Tuesday, May 13

4:30 pm – 5:30 pm

Design Inside . . .

Ballroom C   Level 3

Speaker Moira Cullen has truly designed for icons— Hallmark, Coca-Cola, Hershey’s and Pepsi among them. Learn from her unique professional and personal journey as she recounts her work from an insider’s perspective of designing for the biggest and best. You’ll be inspired by her pioneering path guided by design thinking, strategy, management and development leading to the revitalization (and transformation) of several of the world’s most beloved brands. Design is transformative and Moira will share an immersive recounting of the roles, relationships, results, obstacles, opportunities and outcomes involved in developing timeless, authentic and relevant design.

3 Main Take-Aways:

  1. Embrace the transformative nature of design.
  2. Learn from examining instances of real-world design obstacles and how they were overcome.
  3. Get an insider’s story of some of the biggest brand revitalizations in recent years.
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