The Dieline Conference

Wednesday, May 14

9:00 am – 10:00 am

Developing Your Design Aesthetic

Ballroom A   Level 3

In a world stuffed with talented designers and envy-worthy studios, this session is all about helping you figure out where you—and your work—fit in. Must you become a jack of all trades? Should you focus only on what you do best? And by the way, how do you figure out just exactly what that is? Trina Bentley will talk you through her decade-long journey and personal transformation from an indefatigable “YES!” woman to being a more selective, focused practitioner of design. She will share how she found her design voice, learned to trust her instincts, made the word “NO” her friend—and in the process, discovered a client base that wants all she’s got to offer. Trina will share insights on her approach and nitty-gritty details of her process, including some tried-and-true techniques for pushing creativity on the clock. There will be plenty of case studies and process-based work examples—both successful and cautionary—along the way.

3 Main Take-Aways:

  1. Finding your design style and trusting your creative instinct
  2. Techniques for maximum creativity in minimum time
  3. Insight into process and approach—shown with a variety of design work
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