The Dieline Conference

Wednesday, May 14

10:15 am – 11:15 am

Fashion Branding: From Inspiration to Logo and Packaging

Ballroom A   Level 3

Find out how you can balance conflicting goals to create engaging branding worlds for up-and-coming fashion labels and lifestyle brands.

Emerging fashion brands often present graphic designers with branding tasks that seem to pull them in opposite directions: to develop branding systems that feel established and trustworthy, yet fresh and desirable; to appeal to very well-defined audiences and micro-cultures, while also being noticed by press and buyers; to create high-end-looking graphic pieces that are exciting and new, but rely on limited budgets and short runs. By reflecting on a few branding and packaging projects produced at RoAndCo, Tadeu Magalhães & Jacqueline Sullivan will expose you to ideas about how you can balance these opposing goals in real life.

3 Main Take-Aways:
  1. Get a fascinating take on branding for up-and-coming fashion and lifestyle brands and what distinguishes these from other industries in the graphic design realm
  2. Tips on balancing tight budgets, time constraints and small runs while maintaining quality and edginess
  3. Managing day-to-day challenges and managing client’s expectations
Add session to Favorites Tadeu MagalhãesSpeakerJacqueline SullivanSpeaker