Keynote or General Session

Friday, May 16

11:00 am – 11:30 am

A Celebration of Authenticity: What I’ve Learned About Brand Minimalism

Auditorium   Level 2

Find out why brand minimalism is a celebration, not a cleanse! In this fast-paced session, The Dieline’s Andrew Gibbs will be sharing his personal journey to authenticity. He will reference great brands that have gone minimal, some much more successfully than others. He will share the hidden details that make or break these brands, the lessons he learned when redesigning The Dieline’s identity with Pearlfisher, and in his redesign of HOW Design Live’s own identity. 

3 Main Take-Aways:
  1. Which brands have done minimalism well, which ones not so well
  2. The hidden details that make or break successful minimalist design
  3. The lessons Andrew has learned during the course of two high-profile redesigns
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