HOW Design Conference

Thursday, May 15

4:30 pm – 5:30 pm

How Culture Affects Typography

Get a keener eye for your surroundings and a heightened awareness of how typography plays a part in your day-to-day life when you join designer, blogger and type nerd Nikki Villagomez for a cultural study that’s as fascinating as it is crucial to good design. You’ll get a look into how culture affects the decision processes of everyday life in this session, as Nikki uses pictures to compare and contrast type choices based on geographical location.

3 Main Take-Aways:

  1. How people’s day-to-day surroundings play a role in their decision making process by seeing images from completely different regions side by side
  2. Historical information from different parts of the world and how that has shaped unique typographic styles
  3. The importance of fueling your passion and how that makes one a better designer
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