HOW Design Conference
Wednesday, May 14
3:15 pm 4:15 pm
How Design Enhances Business Strategy and Total ValueRoom 304-306   Level 3
Designers of all types know that strategy is important and valuable—but we don’t always understand or practice it in the same ways as our other business counterparts. In this session, Nathan Shedroff will teach you how to bridge the deepest cultural differences that set you up for failure, and share the most important learnings from business school—saving you two years and $80,000 in the process!
- Where and how to engage in a client’s strategic conversation
- Selling qualitative value to quantitative peers
- How to understand customers in a deep, meaningful way and frame this research for the CEO