Keynote or General Session

Wednesday, May 14

6:45 pm – 7:45 pm

How To Start or Grow a Unique Biz, Passion, or Idea With Little To No Start-Up Money

Auditorium   Level 2

Sponsored by London International Awards

Don’t miss this session for an inside look at how the wild success of Johnny Cupcakes reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny’s presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes’ logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world’s most sought after retail locations.

Johnny has been recognized for his innovative business strategies; he has been named America’s #1 Young Entrepreneur by BusinessWeek as well as placed #237 in Inc. Magazine’s top 500 fastest growing independent businesses. The Boston Globe recently named Johnny as one of the 30 most innovative businessmen in Massachusetts. Johnny Cupcakes has also been featured on NPR, MTV, CNN, The Wall Street Journal, Entrepreneur Magazine, Web Marketing for Dummies, The New York Times, MSNBC, The Big Idea with Donny Deutsch, Wired Magazine, WWD, NYLON, Computer Arts, The Los Angeles Times and as a case study in numerous text books.

3 Main Take-Aways:
  1. Why often overlooked details could make or break your success.
  2. Innovating and standing out from a crowded industry.
  3. Appreciate that nothing can substitute for experience or loyalty.
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