HOW Leadership Conference

Tuesday, May 13

3:15 pm – 4:15 pm

Improvisation and Design

Room 302   Level 3

How do you make sure that every project you develop is one that you are proud of? How do you move clients from what they say they want to what you think will be best for them? How do you innovate and create new designs, while managing risk and creating experiences that deliver on their potential? Jake Barton, of the 2013 National Design Award-winning firm Local Projects, reveals how the idea of improvisation can provide powerful inspiration. From Tina Fey to John Coltrane to Jackson Pollack, hear how to create your designs through a series of approaches that will inspire you, and move your projects from the work you have to the work you want to have.

3 Main Take-Aways:
  1. Find out why creating a prototype is the key to partnering with a client and transcending their brief.
  2. Make the work that you want to have, and you will soon have it.
  3. Tina Fey is super funny.
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