The Dieline Conference

Wednesday, May 14

3:15 pm – 4:15 pm

Inner Space – The Hidden World of Packaging Design

Ballroom A   Level 3

Great packaging design is often and rightly celebrated for what happens on the outside of a box. But in this talk with Dane Whitehurst, you’ll learn about the opportunities that exist inside a box to bring additional value to the consumer.

Closing that three-foot gap between products and consumers is usually the end game and this space neatly unites business and brand aspirations. However, the experience of packaging and how much value that experience brings to consumers can extend far beyond the surface.

Don’t miss this fascinating discussion about combining user insights, manufacturing knowledge and good design to create internal spaces that can be utilized more effectively. You’ll come away with ideas for using these spaces to educate, entertain and even solve some of the problems associated with people, products, poor packaging and the environment.

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