The Dieline Conference
Tuesday, May 13
10:15 am 11:15 am
Oops, I Became a Package DesignerBallroom A   Level 3
Building from their experience as accidental packaging designers, Alex Blake and Andy Kurtts will walk you through the past seven years they’ve spent building the look of the private label packaging design for The Fresh Market. From hideous designs they never wanted to see the light of day to huge successes, they’ll share the ups and the downs as well as techniques they’ve developed over the years to become successful designers in their field.
- Become inspired to take on new challenges and make thoughtful changes to your work.
- Get tips on how to communicate with corporate executives to better explain or defend your designs.
- Everyone makes mistakes… we will offer advice on how to learn and grow from them.