HOW Leadership Conference

Wednesday, May 14

3:15 pm – 4:15 pm

Quantifying Design’s ROI

Ballroom C   Level 3
In what will be the Holy Grail to many designers and creative directors, Rob Wallace will share his research revealing that design can be quantified, and that its ROI exceeds any other marketing communications effort. Attend this session to learn how to use this information to prove your design’s ROI and win over marketing and executive management.

Having invested the better part of two decades in the quest to quantify design’s specific impact on bottom-line brand profits, Rob Wallace has good news to share. The research methodology and its results are irrefutable. The results prove that Design (with a big D) returns a higher ROI than any other marketing communications effort. And Rob can prove that.

New research with design industry leaders across multiple disciples and industries by the Design Management Institute complements Rob Wallace’s case studies. Together they prove the best ways to quantify design’s value and ensure design best practice is followed. Unlike subjective measures, this talk delivers measurable results and hard outcomes such as increased sales, profits, market share growth, and market valuation driven by design.

3 Main Take-Aways:
  1. Find out how to structure the process of proving design’s ROI
  2. Learn how and when design’s specific impact can be isolated from that of all other marketing communications efforts.
  3. Discover how to “position” the results to marketing and executive management, as well as how to use this info to gain compliance on design best practices so as to drive better design.
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