HOW Design Conference

Wednesday, May 14

2:00 pm – 3:00 pm

Rise of the DEO: Leadership by Design

Room 304-306   Level 3

Just as we took our cues from MBAs in casting the ideal CEO of the 20th century, we can look to design— in its broadest form—to model our future leader, the DEO. The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. This session explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems. This conversation will focus on techniques, tactics and intuitions that can help you become a stronger leader within your own organizations as well as the business world and beyond.

3 Main Take- Aways:
  1. Find out the qualities and characteristics that set DEOs apart.
  2. Discover some of the tools and skills that will enable you to be a great DEO.
  3. Learn about today’s role models and rule breakers.
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