Tuesday, May 13
10:15 am 11:15 am
The 411 on ROIRoom 302   Level 3
Sponsored by Sappi Fine Paper North America
Learn to push the envelope on direct mail and see how one of the oldest ways to reach customers is also the most powerful. Direct Mail brings in $12 for every $1 spent. Now that’s a return to sender! In this power-packed session filled with direct mail inspiration, information and best practices, you’ll walk away with the latest in direct mail expertise and receive Sappi’s coveted Act Now!, a comprehensive direct mail kit. See for yourself how tweets and tags have nothing on the proven return of direct mail.
- The powerful impact of direct mail
- Best practices for direct mail
- Inspiration for diversifying your marketing campaigns by adding good old-fashioned direct mail to your existing approach