The Dieline Conference

Thursday, May 15

3:15 pm – 4:15 pm

The Rise of Interactive Packaging: Envisioning the Future

Ballroom A   Level 3

Find out what the future of interactive packaging looks like, and what developing technologies and materials will be applicable in the near future, through this series of case studies done by Gerardo Herrera’s students at Art Center College of Design. You’ll see how both students and global corporations benefit from multi-disciplinary studios organized to think through how brands might utilize emerging technologies in their packaging, branding, advertising & retail experiences.

The next generation of designers and forward thinkers is looking to clarify, inspire and create a vision for smart packaging technologies and the connected retail experiences that benefits consumers, retailers, manufactures and brands as we enter the Internet of Things.
3 Main Take-Aways:
  1. Inspiring and thought provoking proposals and scenarios revealing how some technologies could be used.
  2. Understand why educational Partnerships are key for design innovation, process and methodologies utilized by corporate organizations as part of the product development cycle.
  3. The latest design thinking by students exploring interactive packaging and pushing the boundaries of their discipline to be relevant for today’s multi-disciplinary designer and their employer.
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