Keynote or General Session

Wednesday, May 14

11:30 am – 12:30 pm

To Sell is Human

Auditorium   Level 2

In this provocative, interactive session, bestselling author Daniel Pink will show you how the world of selling has changed more in the last 10 years than in the previous 100. Then, using a rich trove of social science, he’ll explain what to do about it. He will describe how the old ABC’s of sales (Always Be Closing) are giving way to the new ABC’s: Attunement, Buoyancy, and Clarity. And with rich, vivid examples, he’ll offer concrete examples of how you can sell more effectively without selling your soul.

3 Main Take-Aways:
  1. Why you shouldn’t be strongly extroverted or gregarious to sell well
  2. Why questioning your abilities is often more effective than pumping yourself up
  3. How to use unexpected techniques like rhymes and questions to become more persuasive
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