DeeDee Gordon
President, Innovation group
President, Innovation group
Trend, and consumer insight expert DeeDee Gordon is President of the Innovation Group at Sterling Brands, an award-winning brand consultancy. She joined in 2010 and is building a global innovation practice fueled and inspired by insights from the-Collaboratory, a community of 46,000 creative and engaged brand enthusiasts. DeeDee’s work has been featured in the New Yorker magazine, PBS Frontline and Malcolm Gladwell’s The Tipping Point and she speaks regularly on the topic of consumer centered innovation and co-creation.
Sessions presenting:
Monday, May 12Malcolm Gladwell in Conversation With DeeDee Gordon4:15pm – 5:15pm