Principal and Brand & Content Strategist
Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and Principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help organizations engage audiences and project key messages with consistency and clarity through both traditional and social media. A featured speaker at SXSW, Margot speaks around the world about enriching interactive engagements with content strategy. Recent engagements include the HOW Interactive Design Conference, CS Forum Helsinki, IA Summit, Content Marketing World, Confab, and Web 2.0. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein.
Sessions presenting:Monday, May 12
Establishing a Brand-Driven Message Architecture1:00pm 4:00pm