VP, Brand Strategy
Mark is a brand planner who grew up digital. He built his first website in 1997 and spent much of his 20′s doing user experience planning, digital strategy, and production in places like Tribal DDB and Ogilvy. He then developed brand planning chops at Leo Burnett and has tried to bring a behavioral focus into brand strategy ever since. He created the first full color hip hop magazine in the Southern Hemisphere, featured in the AdNews Top 40 under 40, and spoke at TEDx and the Cannes Lions International Festival of Creativity. A NSW Government initiative listed him as one of Sydney’s Top 100 Creative Catalysts. He tweets @markpollard.
Sessions presenting:Wednesday, May 14
We’re Not Here to Make Sense10:15am 11:15am