Creative Director & Managing Director
Base partner Min Lew divides her time between designing, directing, and managing. Known for her highly creative, yet analytical, methodical approach to design, she has led projects for wide range of clients that include The Museum of Modern Art, Jeff Koons for Gagosian Gallery, Milk, Le Pain Quotidien, Coca Cola, Spin, Gwangju Biennale, and Wellesley College. She currently teaches at the School of Visual Arts and is an active board member of the New York Chapter of the AIGA. Prior to Base, Min worked with B.I.G. at Ogilvy & Mather, Pentagram, and Simon & Schuster. She studied at Ewha Womans University, received a BFA from the School of Visual Arts, and an MFA from Yale. Born in Frankfurt, Germany, raised in Seoul, Korea, Min now calls Brooklyn her home.
Sessions presenting:Tuesday, May 13
Packaging is Strategy3:15pm 4:15pm