Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s most engaging job. After 30 years of serving as Managing Partner of Wallace Church– a Manhattan, San Francisco and LA based brand identity strategy and package design consultancy– Rob is now dedicated to his primary passion and industry evangelist for proving Design’s value.
Rob’s worked with some of the world’s smartest and most successful global brand builders including Procter & Gamble, Nestle, PepsiCo, Bacardi and more than a three dozen global consumer brand corporations of equal caliber.
Rob is on the Board of Directors of the Design Management Institute. He has spoken at more than 45 ndustry symposia across the US, The UK, Europe, South America and Asia. He lectures at the Columbia Business School MBA and Executive MBA programs, Georgetown, University of Texas and other leading marketing and innovation programs. Often referred to as “the thought-leader on design’s return on investment”, Rob sees his primary goal as empirically proving that brand identity/package design is a marketer’s single most effective tool. He has the methodology and data to prove it. Just ask. He’s happy to share it!Session Handout
Sessions presenting:Wednesday, May 14
Quantifying Design’s ROI3:15pm 4:15pm