HOW Design Conference

Thursday, May 15

10:15 am – 11:15 am

Build Your Own Brand: A 10-Step Guide

Room 304-306   Level 3

Whether your goal is to land a new freelance job, in-house job or launch a design business, creating a personal brand is key. The helpful advice and 10-step system you’ll learn from Robin Landa will guide you every step of the way. You will learn how to develop and employ your personal brand essence, visual identity and style, résumé and elevator pitch, and more.

You are not a corporation, so your identity should not look like a corporate identity. Nor are you exactly like every other designer, so your bio shouldn’t read like anyone else’s either. Your typography, composition, and copy should reflect your design sense and sensibility. There are many admirable portfolios out there. An engaging personal brand identity can ensure notice of yours.

3 Main Take-Aways:

  1. Strategies for building your personal brand identity
  2. Telling your brand story across media
  3. Crafting your elevator pitch
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