Robin Landa

Distinguished Professor

Robert Busch School of Design, Kean University

Robin Landa

Robin Landa tells brand stories, designs, teaches, and presents at international conferences. She has won lots of awards (The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University, Kean University, Carnegie Foundation “Great Teachers of Our Time”, and she was a finalist in the Wall Street Journal’s Creative Leaders competition) and has worn all-black since she was sixteen. She has written 18 books about branding, design, advertising, creativity, and drawing, including her first (but not last) children’s book, The Dream Box, illustrated by Modern Dog Design Co. Robin’s numerous tomes include the bestseller Graphic Design Solutions, 5th edition, Essential Graphic Design Solutions, Advertising by Design, 2nd edition, DRAW! The guided sketchbook that teaches you how to draw, and Designing Brand Experiences. You can read them in Chinese or Spanish, too. With esteemed colleagues, Robin co-authored 2D:Visual Basics for Designers with Rose Gonnella and Steven Brower; Visual Workout with Rose Gonnella; and a set: Creative Jolt & Creative Jolt Inspirations with Denise Anderson and Rose Gonnella. As a Distinguished Professor in the Robert Busch School of Design at Kean University, Robin appreciates the opportunity to mentor very talented people who are forbidden to check their phones while she’s lecturing unless they slip her some low-fat treats. Her students have gone on to successful visual communication careers; a few are featured in this book. Robin has developed brand stories, designed, and written copy for Lava Dome Creative, among other design studios and ad agencies. Now, as creative director of her own firm,, Robin works closely with marketing executives and their companies and organizations to develop brand strategy and stories as well as enhance corporate creativity through seminars. If you want to reach her to discuss design or life, you can find Robin on Twitter: @rlanda or at or at

Session Handout

Sessions presenting:

Thursday, May 15
Build Your Own Brand: A 10-Step Guide10:15am – 11:15am