Building Better Brands

Enhance your knowledge of the branding process or take a leadership role in advancing your organization’s brand at this session with Scott Lerman, author of Building Better Brands.

Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, Bayer, and American Express as well as middle-market and startup companies, Scott shares the processes and frameworks you need to build great brands.