Scott Lerman

Founding Partner

Lucid Brands

Scott Lerman

Scott Lerman has guided the development of branding programs for many of the world’s most influential brands—including Caterpillar, American Express, Owens-Illinois, 3M, National Semiconductor, Bayer, and Harley-Davidson. As a leader, he has helped shape several global branding firms, including Siegel & Gale, Enterprise IG, and currently, Lucid Brands. Scott recently authored Building Better Brands, a comprehensive guide to brand strategy and development.

Scott is on the founding faculty of SVA’s Masters in Branding program and helped create the first AIGA Chapter devoted to branding. He has commented on and explored the issues shaping businesses and brands in The Design Management Review, Wall Street Journal, and New York Times.

Session Handout

Sessions presenting:

Wednesday, May 14
Building Better Brands2:00pm – 3:00pm