The Dieline Conference

Thursday, May 15

10:15 am – 11:15 am

The Private Brand Revolution Revealed: Fifty2, The My Private Brand Project

Ballroom A   Level 3

Discover a new approach to branding that you can apply your own design in this challenging look inside the groundbreaking first book by Christopher Durham of My Private Brand: Fifty2, The My Private Brand Project. The 52 brands featured in the book radically destroy the notion that all American private brands are ugly knock-offs of national brands and clearly paints a picture of the retail brand revolution that is creating retail-owned brands that customers know and love.

3 Main Take-Aways:

  1. Key design and business lessons that emerge from the 52 brands
  2. The branding and design trends that are shaping the new age of private brand
  3. How private brands are changing what it means to be a brand
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